You gotta wonder about these
Women's Physique World guys. Do they amble around Ho-Ho-Kus, New Jersey every day, and eat lunch at one of those diners on Route 17? Why did they choose Ho-Ho-Kus as the base for their femuscle empire? Do they participate in the local ritual of sticking tissue paper up their noses while riding NJ Transit? Do any of us really know what goes on there?
I ask this now because lately they've been even more outlandish in their dealings. Right now, for example, they're offering a sale on Beths. They call it the Totally Beth Sale, and are offering photosets of Beth Eisenman, Bethany Howlett, Beth Roberts and Bethan Wondrak. Who does something like that? It's totally random. What's next: a Lent sale on videos featuring women wearing purple? I can't decide whether this represents a bolt of marketing genius or if the WPW guys are smoking too much wacky tobacky.
They're also having discount sale on all of their Ray Martin photo-clubs (US $1.99 each), lasts until Jan 31, 2007
http://www.raymartin.net/
Masschine
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2007-01-28 18:22:36
For a group that has been clueless about the internet they still manage to control a lot of the market with their endless supply of archival and new stuff.
Fett
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Registered
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2007-01-28 21:14:44
I think a totally Beth sale is both marketing genius, and the result of too much whacky tobacky.
