I have written a few short stories / comic strips for my own "amusement", shall we say, but rarely do I use the current norms for women as a base.  I haven't released any to the public, because well, they are really just designed for my tastes and they aren't really your classic "schmoe fantasy" with girls kicking everyone's ass, etc.   That and I have doubts about my writing (and grammatical) mastery.  I let the "pros" release their work.  Mine's really just for fun.   

I do write a story loosely based on real society now and again, but I find these limiting, and usually focusing negatively on a society that frowns on female muscle in general.  Usually in these cases, the girls are "breaking free" from the current system of female muscle hating, and changing attitudes towards well-built women.  Like I said, negative in general. 

But, in most cases, I just make a new society where people don't think twice about a woman being strong and built.  Not necessarily every woman in these worlds is built to the max, but being muscular is always seen as a desirable trait.   My attitude about the amount of muscular women is -- the more the merrier.  I don't think having more dilutes the "novelty" of beautiful muscle women.  For me it isn't about novelty anyway.  It's just the aesthetic and functional aspects that turn me on to female muscle in general. 

Like I said, I'm not into total domination stories, so naturally I have the males pretty well built as well.  I suppose because I like to picture myself as a buff guy (I'm not small, but kind of tall/lanky -- or at least was) landing a bunch of muscle chicks.  Usually the men and women are pretty comparitive in strength.  Sometimes I make the men a little bigger and stronger, others I make a muscle matriarchy.   Either way, the women are more than capable of handling their own affairs.

As far as settings, I like to have the world isolated from "reality".  That said, I usually connect it to real life as an offshoot group of some sorts.  There are many ways I do this:

- Parallel timelines. I.e. same place, same time; but there was a branching point in the past that makes this society markedly different.
- Space colony.  Sometimes I have aliens invade, others I have a group based from earth crash on a faraway planet.   
- "Gilligan's Island".  A group crashes on a tropical, isolated island.   This group starts a society.  Just a more primitive version of the space scenario.
- Post-global disaster.  The world population died out,save for a couple people.  These restarted a muscular society.


There are some ideas I have yet to try, like a society inverted from the current one.  Kind of like a satirical look at gender roles, but still a nice fantasy for traditional muscle fantasy purposes.

What if everything was reverse?  Muscular men were very rare, and women were the "strong" sex, dominated sports, etc.  Men who work out are looked at as "unmasculine".  Female equivalents to schmoes are looking at "MBBs" on the internet, and are looked down on by mainstream female society as deviants.   

Here are some examples of the possibilities:
- 80K screaming fans watch on as a buff female LB sacks a smaller female QB. 
- Winners of female bodybuilding competitions get a substantial paycheck.
- Some buff Austrian broad is the biggest action hero of the 80s and 90s. 
- All major fenale action heroes are very built, while guys like Wierd Al and Urkel are playing Superman.
- All the major political movements for women are replaced with men's movements.

Some interesting, arousing, and downright hilarious scenarios are potentially there. 

I usually favor the space colony idea. That or a superhero concept or a sudden mutation setting.

To be honest, I'd say alternate histories are probably the most interesting. The others are kind of cheating

If you do an alternate history, you can explain why things diverged... which is always fun.

Sudden mutation can be a fun one to do as well, it means you just take the contemporary world and do a contemporary reaction to it.

Alt-history (aka Counter Factuals) is a common staple in my stories, but despite the quality of the background material, unless you have a character / characters that people can relate to early on you're not going to hook their interest.  Also, attention span (or the lack thereof) is another factor you have take into account.  Its been my observation that few have any interest in following a lengthy on-line story these days - five to seven chapters, at most, before you start to lose your audience.