Could bodybuilding ever become a trend?

I just had an interesting conversation with a friend yesterday. We discussed if bodybuilding could ever become “mainstream” (both male and female). Does anyone think this could happen? I hope it will, but I doubt it.

…However, some celebs have taken up working out. They aren’t calling it “bodybuilding” but I’ve seen Cameron Diaz sport some fine arms and Paris Hilton has a sturdier figure nowadays. On the male side, many athletes and some actors are pretty buff and I heard Justin Bieber wants to bodybuild now. Google it, I’m not lying, though it is still hard to believe. In Western fiction, superheroes like Batman and Superman are buff…but some superheroines are too like Power Girl and She-Hulk (depending on the artist but still…). Even video games are showing buff characters, including female ones sometimes. For example, Chun-Li and Cammy in Street Fighter or in the new Mortal Kombat, a lot of female characters have tone and abs at the least.

Anyone think that sometime in the future, muscle will be more of a mainstream ideal and (more) people will want to be buff? I know I posted a cynical comment about this on another thread recently, but I think it would be cool if bodybuilding became mainstream. I still think some guys might feel emasculated by buff actresses in action films or even some women might think that the female buff celebs are not “feminine”…so stereotypes could prevent this.

Also, by some random off-chance that a few years down the road, this did happen, what does everyone think it would be like and how it would affect the overall populace?

Just curious, I guess.