Anyone making real profits with dating push ads?

I’ve been running dating campaigns for a while now, and honestly, I keep coming back to the same question: why do profits feel so fragile in this space? One small change and suddenly the numbers look very different. I started wondering if others were dealing with the same thing, especially when using dating push ads.

At first, my biggest frustration was traffic quality. Clicks were coming in, but conversions felt random. Some days looked decent, other days were just money leaking out. I kept asking myself if the problem was the creatives, the landing pages, or just the traffic source itself. It felt like I was constantly tweaking things without really knowing what actually moved the needle.

What helped was slowing down and paying attention to patterns instead of chasing every new idea. I tested fewer offers but watched them more closely. With dating push ads, timing and message seemed to matter more than I expected. Simple headlines that felt natural worked better than anything flashy. I also noticed that smaller payouts with steady volume beat high payouts that barely converted.

Another thing I stopped ignoring was the full funnel. Push ads alone weren’t the issue. Where I sent users after the click made a big difference. When I aligned my push creatives with the landing page and the offer, margins slowly improved. I also learned a lot just by reading how others approached
Dating Digital Advertising
in general, not just push traffic. Seeing different setups helped me rethink my own.

I’m not saying I’ve cracked some secret formula. Margins still fluctuate, and testing never really ends. But focusing on basics, staying patient, and not overcomplicating dating push ads made things feel more controllable. If you’re struggling too, you’re probably not doing everything wrong. Sometimes it’s just about tightening a few loose screws and giving changes enough time to show results.