Anyone else seeing Adult WebTraffic drop lately?

Has anyone else noticed their Adult WebTraffic dropping lately, or is it just me? A few months ago, my numbers were steady. Nothing crazy, but consistent enough to predict revenue. Then out of nowhere, traffic started sliding week after week. No major site changes. No penalty warnings. Just a slow dip that honestly got frustrating.

At first, I thought it was a tracking glitch. Then I blamed seasonality. After digging a bit, I realized a few things were happening at once. Competition had increased, some traffic sources were drying up, and a couple of my ad placements had become stale. Same creatives, same landing flow, same audience. I was basically running on autopilot and expecting different results.

What really opened my eyes was testing small changes instead of overhauling everything. I rotated fresh creatives, adjusted targeting slightly, and tried splitting traffic between a couple of sources instead of relying on one main stream. I also paid more attention to bounce rates instead of just raw visits. Turns out, some of the traffic I was getting before looked good in volume but did not convert well at all.

Another thing I noticed is that user behavior shifts faster than we think. What worked six months ago may not hold up today. Sometimes the drop is not a disaster. It is just a signal that the setup needs tuning.

For me, the fix was less about chasing massive traffic and more about tightening quality and testing consistently. Once I focused on that, the numbers slowly started stabilizing again.

Curious if others have gone through the same thing and what changes actually made a difference for you.