Marvel executive says emphasis on diversity may have alienated readers

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  • #134683
    El_Roy_1999
    Participant

    So I would say that the diversity strategy was well-intended, but it was a gamble:
    It could have brought in a new audience (and it did), but by still staying in the superhero paradigm and not finding ways to distribute the physical comic books efficiently, Marvel hamstringed itself.

    But, and this is a big one, DC is in the same trouble. American comic books are sinking fast, while Japanese stuff enjoys ongoing popularity. That doesn’t have to happen, but it will require more than half-hearted attempts at acquiring new audiences, because people like me are eventually going to die out and who’s going to buy their stuff then?

    (Of course, they can go the Playboy-route and just sell their trademarks for merchandise and adaptations, occasionally producing a half-assed book to maintain their copyrights.)

    #134685
    Holiday
    Participant

    I haven’t read Marvel or DC for over a year now, except for what I find online. I actually prefer the Franco-Belgian way if it guarantees better artwork and cohesive storylines. But if the American serials do end, Marvel and DC will need to come up with a new approach to tell their stories.

    #134686
    AlexG
    Keymaster

    By comparing these three approaches, the problems become evident:
    – They are expensive to produce, but not easily available. Their high unit cost makes it difficult for kids and teenagers to start reading them. Also, many stores are known to be hostile to newcomers. There is no all-ages segment, which is sad because you have to start them young.

    This is true.

    Back in the day, you had a vast Gold Key/Whitman empire w/ all of the Disney, WB, MGM (Tom and Jerry) etal titles to draw in the young readership. Placement was targeted on turnstiles in grocery stores, drug stores, bookstores and newsstands (and for a while back in the 70s, offered subscription, too). That all went away in the early 80s. Marvel tried to fill that gap after Western Publishing folded their comic book lines. But that failed, too, after a short stint.

    “I like a good story well told. That is the reason I am sometimes forced to tell them myself.”
    ~ Mark Twain / Samuel Clemens (1907)

    #134695
    Holiday
    Participant

    Maybe it’s time they use a different medium. I don’t know what the profits of online comics are, but it doesn’t take full use of the medium. A three minute animated clip of a series can spread faster than 15 pages of a digital comic.

    #134696
    TC2
    Participant

    A different medium? They’ve already got TV shows, movies, animated cartoons, and video games. The medium isn’t the problem, it’s how they’re reaching their audience and what stories they’re telling. Besides something animated is infinitely more expensive than something illustrated for print.

    #134698
    Holiday
    Participant

    A different medium? They’ve already got TV shows, movies, animated cartoons, and video games. The medium isn’t the problem, it’s how they’re reaching their audience and what stories they’re telling. Besides something animated is infinitely more expensive than something illustrated for print.

    Print is sadly not as popular as it used to be. And I find some of the ads closer to what you’d find in men’s magazines. Digital comics aren’t properly designed to fit into a screen so I find the experience less appealing. But If they wish to continue reaching out to an online audience they should develop more works to fit the screen. There was time decades ago when their cartoons where very short. Transformers: Combiner Wars was a series of shorts that worked well in its narrative, even if fans hated it. The plot and dialogue moves faster so a three-issue story could be told in six or eight short episodes.

    #134870
    Nick Furry
    Participant

    Next the executives are going to tell us water is wet. And gravity holds us all done.

    #136827
    Nick Furry
    Participant
    #136828
    AlexG
    Keymaster

    https://pjmedia.com/lifestyle/2017/09/21/secret-facebook-page-reveals-marvel-dc-comics-writers-conspiring-harass-comic-con-conservatives/

    Conservatism is the New Counterculture.
    ~ Paul Joseph Watson

    “I like a good story well told. That is the reason I am sometimes forced to tell them myself.”
    ~ Mark Twain / Samuel Clemens (1907)

    #136847
    TC2
    Participant

    After having read HULK by Mariko Tamaki, (you all know my opinion on it, I won’t repeat it.) The problem with Marvel is not diversity in comics, it’s the fact that the stories feel FORCED and are underwhelming. We are going to have a gay character in a comic because… he’s gay and we have a quota to fill.

    Hulk is going to be She-Hulk because we need to fill the more female superheroes quota. None of the stories feel inspired or motivated by great story telling. They feel shoe horned and obligated to include genders, gays, transgenders simply because it’s the “right” thing to do.

    I have no problem with diverse characters, like I have no problem with Lady Thor or an ethnic Ms. Marvel, or Puerto Rican America Chavez. I do have a problem with the storylines being corny, hamfisted, and completely meaningless. Also, I saw Kelly Thompson’s name in that facebook feed in the article. She’s a hack, pure and simple. I read her book and couldn’t believe that garbage got funded.

    So yeah, if Marvel wants their SJW agenda to not be hated by everyone, they should focus on writing better stories.

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