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I am reaching out because I need help finding someone to manage our implanted organic growth. We are a fast-growing, high-volume lifestyle brand and, as a brand we have a team of designers, marketing experts, customer service professionals, etc., that help create a great experience for consumers. The buying behavior of the consumer is quick and highly emotional; as such our internal team believes we need specialized strategies vs. generic-type strategies to be successful going forward. I’ve been interviewing a few firms, but honestly, every single b2c seo agency I pitch seems to promise the exact same thing: “more traffic.”
Be honest: traffic won’t generate revenue until conversion occurs at the checkout. Let’s hear from you how you determine which agencies are true experts versus ones that are simply performing automated audits and tracking keywords that have little-to-no value. When you are looking for a b2c seo agency, what specific questions do you ask during the discovery call to test their actual knowledge of e-commerce intent, seasonal trends, and conversion optimization? Do you demand case studies focused entirely on direct-to-consumer revenue rather than just keyword rankings? I would love to hear any horror stories or success tips you have before we sign a contract.
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